Justin Langseth
Chief Technology Officer
LinkedIn
At Snowflake, Justin helped launch the data marketplace and worked on the AI strategy. Before that, he co-founded and led several companies, including Zoomdata and Clarabridge. He holds 51 technology patents related to data sharing, protection, and analysis. He graduated from MIT with a degree in Management of Information Technology.
Back to Videos
January 27, 2026

Using AI Agents to Generate Synthetic Data

Justin Langseth
Chief Technology Officer

Synthetic data plays a critical role in modern data environments. It enables teams to test pipelines, validate models, and experiment safely without exposing sensitive or regulated information. Genesis uses AI agents to make the creation of high-quality synthetic data faster, repeatable, and governed.

Instead of manually crafting sample datasets or relying on brittle scripts, Genesis agents understand the structure and intent of your data. They generate synthetic datasets that preserve schema, relationships, and statistical characteristics, while removing the risk associated with real production data.

Because this work is handled by agents, synthetic data generation becomes part of a structured workflow rather than a one-off task. The agents document what they create, follow predefined standards, and can regenerate data consistently as requirements change.

This approach is especially valuable for testing, development, and validation workflows. Teams can spin up realistic datasets on demand, validate transformations across environments, and move faster without waiting on production access or anonymization processes.

Why this matters
  • Faster testing and development without using sensitive data
  • Consistent synthetic datasets aligned with real schemas
  • Repeatable workflows that reduce manual effort
  • Safer experimentation across teams and environments

By using AI agents to generate synthetic data, Genesis removes friction from one of the most time-consuming parts of the data lifecycle. Teams get realistic data when they need it, without compromising security, governance, or delivery speed.

Summary

Keep Watching

December 22, 2025
From Requirements to Production Pipelines With Genesis Missions
November 7, 2025
Exploring Mission Features in Genesis UI
October 27, 2025
Agent Server [2/3]: Where Should Your Agent Server Run?
December 2, 2025
Genesis Walkthrough #5: Checking in on a running mission
December 2, 2025
Genesis Walkthrough #8: DBT Engineering Blueprint
November 7, 2025
Exploring Genesis UI: Agents & Their Tool
December 2, 2025
Genesis Walkthrough #7: Exploring Mission Results
October 31, 2025
Exploring Genesis UI: Agent Workflows
December 2, 2025
Genesis Walkthrough #1: Exploring an S3 Bucket with Genesis Agents
June 4, 2025
Stefan Williams, Snowflake & Matt Glickman, Genesis Computing | Snowflake Summit 2025
October 26, 2025
Delivering on agentic potential: how can financial services firms develop agents to add real value?
December 2, 2025
A CEO’s Perspective on the Shift to AI Agents
December 2, 2025
Genesis Walkthrough #4: Genesis Mission prompt for required information
December 2, 2025
Genesis Walkthrough #2: Loading data from S3 into Snowflake with Genesis
June 25, 2025
GXS Uses Autonomous AI Agents to Speed Data Engineering from Months to Hours
October 27, 2025
Agent Server [1/3]: Where Enterprise AI Agents Live, Work, and Scale
December 2, 2025
Genesis Walkthrough #3: Using a Blueprint to launch a mission
June 5, 2025
Enterprise AI Data Agents: Automating Bronze Layer to Snowflake dbt Pipelines
November 7, 2025
Launching the Genesis App through the Snowflake Marketplace
February 2, 2026
Automate Dashboard Creation with Genesis
October 27, 2025
Agent Server [3/3]: Agent Access Control Explained: RBAC, Caller Limits, and Safer A2A
January 12, 2026
The Junior Data Engineer is Now an AI Agent
December 2, 2025
Genesis Walkthrough #6: Mission document flow

Stay Connected!

Discover the latest breakthroughs, insights, and company news. Join our community to be the first to learn what’s coming next.
Illustration of floating squares with highlighted text: ‘genesis Live’, ‘Exclusive News’, ‘Actionable Guides’