Justin Langseth
Chief Technology Officer
LinkedIn
At Snowflake, Justin helped launch the data marketplace and worked on the AI strategy. Before that, he co-founded and led several companies, including Zoomdata and Clarabridge. He holds 51 technology patents related to data sharing, protection, and analysis. He graduated from MIT with a degree in Management of Information Technology.
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January 27, 2026

Using AI Agents to Generate Synthetic Data

Justin Langseth
Chief Technology Officer
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Synthetic data plays a critical role in modern data environments. It enables teams to test pipelines, validate models, and experiment safely without exposing sensitive or regulated information. Genesis uses AI agents to make the creation of high-quality synthetic data faster, repeatable, and governed.

Instead of manually crafting sample datasets or relying on brittle scripts, Genesis agents understand the structure and intent of your data. They generate synthetic datasets that preserve schema, relationships, and statistical characteristics, while removing the risk associated with real production data.

Because this work is handled by agents, synthetic data generation becomes part of a structured workflow rather than a one-off task. The agents document what they create, follow predefined standards, and can regenerate data consistently as requirements change.

This approach is especially valuable for testing, development, and validation workflows. Teams can spin up realistic datasets on demand, validate transformations across environments, and move faster without waiting on production access or anonymization processes.

Why this matters
  • Faster testing and development without using sensitive data
  • Consistent synthetic datasets aligned with real schemas
  • Repeatable workflows that reduce manual effort
  • Safer experimentation across teams and environments

By using AI agents to generate synthetic data, Genesis removes friction from one of the most time-consuming parts of the data lifecycle. Teams get realistic data when they need it, without compromising security, governance, or delivery speed.

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